Evolve Brain Training
Top Rated Neurofeedback Center - Dubai
Problem:
When I started working with Evolve Brain Training, they had two clear goals:
- Increase awareness and credibility in the neurofeedback space
- Increase engagement organically through relatable content
Solution:
- Defined clear content strategy: 50% education, 30% relatable, 15% credibility, 5% sales.
- Focused on reel content, including personal branding videos of the founder, to boost trust and relatability.
- Increased daily story posting frequency with BTS, polls, and quizzes to drive retention.
- Tracked and tweaked performance using a monthly analytics dashboard.
Wins:
- Follower growth: +10.1% in 6 months (Jan–Jul 2025)
- Story views: Increased by 121% in July vs. June after interactive content shift
- Save growth: +121% since January through ADHD tips and brain fact posts
- Top-performing Reels: “What ADHD looks like in adults” and “Mental overload explained” with 1.7k+ views and 80+ likes
- Highest engagement rate in March (15.75%) from relatable, expert-led hooks
- 60-70 organic followers monthly
Social Media Management & Strategy
Visuals
The Brain Accelerator
Brain Training Center - Dubai
Problem:
They needed consistent, professional looking visuals and posting across 5 platforms, with a focus on educational and trust-building content around BrainRx to strengthen their ads strategy.
Solution:
- Defined clear content strategy: 60% education, 20% trust-building, 10% relatable, 10% promotional
- Added problem-solving carousels speaking directly to the pain points of the target audience
- Shot entertaining, authentic content including the team and the students
- Refined bio to reflect their true potential and boost Instagram SEO
Wins:
- Refined the overall visuals and messaging for a professional, premium feel
- Increased organic engagement
- Achieved a consistent flow of enquiries in the DMs
Visuals
